As we move through summer 2025, new data from HomeLet offers an updated snapshot of the UK’s rental market and it continues to reflect a complex picture for landlords and tenants alike.

"The average rent price in the UK for July 2025 is £1,313.
Excluding London, the average UK rent price is 0.4% higher than in June at £1,132. This is 1.7% higher than July 2024.
Average rents in the capital are £2,083 — 0.2% more than last month. London rents are now 0.9% cheaper than they were a year ago."
— HomeLet, July 2025

While rents outside of London are seeing steady annual growth, London’s figures reveal a slight annual decline - a notable shift in a city known for its typically strong rental performance. That said, monthly figures still show a marginal upward movement in the capital, suggesting pockets of demand remain, particularly in well connected and regeneration led zones.

Brendan Field, Director at Pride & Property Group, comments:

“We’re seeing continued resilience in areas just beyond central London - from East London riverside developments to parts of Essex, where infrastructure improvements and new build availability offer value. While London’s overall average rent has dipped year on year, well-presented properties with fair pricing are still letting quickly. The key for landlords is adapting to tenant expectations and staying informed about localised trends.”

For landlords, this latest data reinforces the importance of pricing strategically and remaining responsive to shifts in tenant demand. For tenants, especially those seeking homes in London, the slight cooling in average rents could present new opportunities to secure homes that might have been out of reach in previous years.

At Pride & Property Group, we’re continuing to monitor these movements closely; helping our landlords stay competitive and supporting tenants in finding the right home for their lifestyle and budget.

Need advice on the current rental market?

Whether you're letting out your property or searching for a new one, our team is here to help you navigate the evolving landscape across London and Essex.

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